Hug in a mug

Project Name: Cozy Cocoa Truck

Cozy Cocoa Truck – Bringing Warmth to the Park
A winter initiative to spread joy through hot chocolate
Image: A cozy winter scene with people enjoying hot chocolate
Project Overview
What is Cozy Cocoa Truck?
A mobile hot chocolate truck stationed in a park during winter
Serves high-quality, affordable hot chocolate to visitors
Creates a warm and inviting atmosphere
Why?
Brings warmth and happiness to people during cold months
Enhances the park’s winter charm and attracts more visitors
Supports the local community with a feel-good experience

Target Audience
Families and children enjoying winter activities
Couples on winter walks
Joggers and fitness enthusiasts looking for a warm-up
Elderly individuals seeking a cozy outdoor spot
Tourists exploring the city in winter

Unique Selling Points
Premium hot chocolate (variety of flavors)
Affordable pricing (inclusive for all budgets)
Sustainable packaging (eco-friendly cups and spoons)
Community engagement (special discounts for locals, free small cups for kids)
Seasonal specials (holiday flavors like cinnamon, peppermint, and marshmallow toppings

Sustainability
    
Branded merchandise (mugs, thermos, hoodies)
Sponsorships from local businesses
Partnerships with nearby cafes for baked goods

Marketing & Promotion
Social Media Presence (Instagram, Facebook, TikTok)
Influencer Collaborations (local bloggers & foodies)
Community Engagement (free samples on launch day)
Holiday Special Events (Christmas & New Year promos)
Loyalty Program (buy 5 cups, get 1 free)

Expected Impact
Brings warmth & joy to the community
Revitalizes the park during winter
Creates seasonal jobs & supports local businesses
Becomes a winter tradition for families

Call to Action
Support our vision!
Let’s make winter warmer—one cup of hot chocolate at a time!